I Cracked My iPhone ;-(

#Cracked my #iPhone screen when it slipped getting out of the car...#bummer! #video #apple #applestore #tech

A video posted by Elevate Visuals (@elevatevisuals) on

Apple Releases Fantastic Holiday TV Ad

Check out this fantastic holiday TV ad, apparently all shot on an iPhone. It documents a family's Christmas spent together.

It's amazing how just a few years ago this kind of thing would have been excessively cumbersome, if not impossible to get the same candid effect and quick impromptu moments captured.

Gotta love those iPhones!